Netflix is reportedly facing a decline in user engagement, prompting executives to seek new strategies to attract viewers. One of the key areas of focus is the potential introduction of live TV offerings.
In addition to live TV, Netflix is also exploring the idea of content bundles, which could provide users with more value and variety in their viewing options.
The integration of the Apple TV app is another avenue being considered, which could streamline access to Netflix's content and enhance the overall user experience.